Monday, February 25, 2013

Birchbox: Social liking turns into another social buy

Did you know women make or influence 85% of all buying decisions? But 91% of women say advertisers don't understand them? Unsurprisingly, I fit both statistics. I shop, like most women, a LOT - but I'm not making purchases based on print or broadcast advertisements. I buy things based on "social liking." Yes, Pinterest has ridiculously changed the way I shop, but I have also purchased multiple things based on friend's images on Instagram, recommendations on Facebook and even suggestions from my Twitter followers

Most recent social purchase example: Birchbox. Heard of it? I hadn't either, but an childhood friend posted a status update on Facebook about how excited she was to FINALLY get her Birchbox. Wait a second, I thought... why don't I know what Birchbox is? Especially if they are shipping up to her in ALASKA? That already tells me I am at least a year behind on this new trend. 

At a $10 spot a month, Birchbox sends you a small box with sample sizes of beauty products to give try before purchasing the full size. At an average of $40 a pop, we all know the feeling when we realize it makes your hair greasy, or doesn't work like it did when your hair stylist used it on you. 

I've only received February's little pink box, but with the ability to cancel at any time, I'm looking forward to a few more months of goodies. 

What's in this month's box?
Juicy Couture La La Perfume 
Dr. Jart+ Black Label Detox BB Beauty Balm
Beauty Protector Protect and Detangle
Only complaint... I wish there was more of it ;)

Questions about my first delivery? Already signed up, if so- what was in your Birchbox this month?
As always, thanks for reading- and happy shopping, ladies!
-Brooke


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